An official launch party was held at McNally Robinson Booksellers in Winnipeg for the High School Hell Trilogy. Author I.D. Russell was on hand to present the series to interested attendees, sign books, and read a chapter to the audience. Two actors were conscripted to turn a normal book reading into a piece of performance. Darren Felbel portrayed Detective Inspector Sergeant Frank Malone and Tyhr Trubiak portrayed his rookie partner, Jimmy Hooper.
Customers at the flagship store in Grant Park shopping mall can find the complete High School Hell series in the Young Adult Horror section on the second floor. Each book retails for $16.99.